The WordPress Doctors Blog

Our articles and ideas on how to ensure your WordPress website is effective for your business.

Transforming A Dull Business Testimonial Into Something Special…

As a switched on business owner, you know that testimonials help build trust and credibility with your prospects… and that’s why you ask for them routinely… (you do, don’t you??). However, you can really improve the quality of a testimonial with a few simple design adjustments on your website, and I’m going to show you…

The 4 big reasons why business owners really need HTTPS/SSL on their website

This article is all about showing business owners like you that it’s very much worthwhile having a SSL certificate for your website, so that your website works over HTTPS rather than HTTP. Fundamentally it’s all about security, but as you’ll see, there are other tangible benefits to your business too. Contents1 A quick word on…

A massive list of Lead Magnet Ideas – for Business Owners…

When I’m speaking to business owners about crafting even the most basic of marketing funnels, there’s a very import aspect that constantly gets in the way. For many businesses, particularly businesses that offer a service, a handful of great quality lead magnets is essential. A lead magnet is what captures the attention of a prospect, and convinces…

Which Video Platforms you should use? A guide for Busy Business Owners…

Like many things in business, there are often too many choices on what software and tools to use. As business owners, we get a little sucked into the hype and excitement of the latest products, just because they’re new, rather than knowing if they are actually suitable for what we need. In this article, I…