Is SEO worth it?

Yes. SEO is a long term strategy and it can take weeks or months to see results, but it’s usually worth the investment.


SEO stands for search engine optimisation. SEO refers to the process of utilising keywords to help your website rank higher in organic (unpaid) search engine listings, and in doing so, increase traffic to your website. 


If your business is using pay per click advertising such as Google AdWords, SEO should be used to bolster these efforts. If you aren’t currently doing any pay per click advertising, it will be more difficult to know what works in terms of generating leads, because this type of advertising specifically tracks which keywords result in new leads, phone calls and/or sales.


SEO is a huge topic and it’s worth speaking to a specialist agency who offer both pay per click advertising and SEO services, so they can use the information from one to help you with the other.


While we don’t currently offer SEO services, if you’re looking for help with SEO, we can introduce you to a few trustworthy contacts who can help you.