SSL, which stands for secure sockets layer, is now essential for your website.
SSL keeps an internet connection secure and protects any sensitive data that a user may input on your website. An SSL certificate ensures that any personal information submitted on your website is encrypted so that it cannot be accessed or altered by third parties, including criminals.
There are some key signs that will tell you if a website has an SSL certificate: the web address will read ‘https://’ rather than ‘http://’, there will be a padlock symbol to the left of the web address bar, and in some cases, the address bar may be green.
SSL is a ranking factor from a Google perspective, but fundamentally, SSL is all about trust.
If a user accesses your website and can’t see the padlock symbol, they won’t feel as though your website is secure, and are likely to leave your site. Ultimately, not having an SSL certificate sends a negative message to your potential customers.
In the Google Chrome browser, if a website does not have SSL, you’ll see ‘Insecure’ next to the web address. If your visitors see the word ‘Insecure’ in their web browser, it isn’t going to help them feel safe!
The good news is that for any kind of lead generating website, the free SSL certificate offered by ‘Let’s Encrypt’ is perfect. That means there’s no excuse not to have an SSL certificate, and it will usually be automatically renewed as part of your hosting package.
For e-commerce sites, you may want an upgraded SSL certificate for enhanced insurance, but that’s your choice, and isn’t mandatory. It’s worth being aware that certain website software won’t work unless an SSL certificate is installed. In particular, anything to do with money, or any payment system, will require SSL.
Adding an SSL certificate to your website is simple, free, and for something so easy to do, it can have a huge impact on the amount of traffic to your site.
All hosting packages we offer include the installation and renewal of a free SSL certificate. We can also add it to your website for you if your hosting company provides that service (and 99% do these days).